Ebook Download Strategic MarketingBy Todd Mooradian, Kurt Matzler, Larry Ring
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Strategic MarketingBy Todd Mooradian, Kurt Matzler, Larry Ring
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An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
- Sales Rank: #526338 in Books
- Published on: 2011-01-14
- Original language: English
- Number of items: 1
- Dimensions: 9.08" h x .87" w x 7.38" l, 1.45 pounds
- Binding: Paperback
- 408 pages
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